The Challenge
The client was suffering from low organic traffic volume and was ranking outside the top 50 for their key commercial terms. This lack of visibility led to stagnant sales and an over-reliance on expensive paid advertising channels.
Technical infrastructure issues were preventing search engines from indexing their vast product catalog efficiently.
Our Strategy
- Technical audit fixes & indexation cleanup
- Product page optimization (title tags, meta descriptions)
- Category page content strategy & structuring
- Content marketing: 8 blog posts/month
- Link building: 25 quality backlinks/month